Corporate Campaign: Rolls-Royce
Company
Rolls Royce
Category
TMT
Service
Financial and corporate communications
Tavistock was hired by Rolls Royce to assist on its communications for its Small Modular Reactor technology (SMR). The brief was put out to competitive tender to design a campaign for SMRs to respond to a £250m UK Government research grant programme.
The campaign successfully presented SMRs in the mainstream media resulting in a successful funding grant.
Tavistock was selected as a finalist in the Public Affairs Awards for Corporate Campaign of the Year.