A good reputation is your most valuable commodity and needs nurturing and protecting.
It can be lost very quickly, and can be very hard to regain. There will of course be times when events move beyond one’s control. It is not so much what happens, but how you are seen to react to it, that is important.
In many ways, a good reputation can be retained - and even enhanced - by explaining clearly, succinctly and swiftly what has happened and what is being done to rectify the situation. We regularly advise companies and individuals on how best to turn a potential crisis into an exercise in good reputation management. A combination of rigorous preparation, instinctive flair and the ability to make the right decisions under pressure leads to the best results, and we pride ourselves on helping our clients to achieve just that.
We also advise individuals including ultra high net worth, high profile and individual Board directors.
This can be on specific communications projects or on issues management across the reputational landscape. Discretion and trust are critical commodities in this process and they must, and do, flow both ways.