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It was a record breaking year for EXPO Real with 41,500 participants from 75 countries attending the four-day property fair on the outskirts of Munich.
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This expression has almost completely disappeared from the public relations advisors’ lexicon. Gone are the days when someone on the sharp end of a damaging or even incorrect article could take solace from the fact that by the end of the week the offending article would most likely be wrapping their fish and chips.
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There is a lot of evidence out there to support the view that our brains are adapting to cope with the quantity of information we are bombarded with on a daily basis, but what does this mean for your communications strategy?
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