22 June 2017
Weber Shandwick and Tavistock sign strategic partnership
Firms will work together on client development initiatives
Weber Shandwick London’s Corporate Financial & Public Affairs (CFPA) practice and leading independent financial PR firm Tavistock today announce that they are entering a strategic partnership to facilitate client development across the two firms.
The partnership will see the firms market and promote relevant aspects of their joint offer, undertake joint pitches and refer work to each other where that will create the best outcome for the client.
Tavistock was founded in 1991, and has a team of 25 senior consultants, serving a wide range of listed and private clients from its base in Cornhill in the City of London. In London, Weber Shandwick was founded in 1974 by Peter Gummer; Weber Shandwick now has 300 people working from its base in the Prudential building at Holborn Circus, and is one of the largest offices within the firm’s global network.
Tavistock has a strong sector track record in TMT, real estate, cleantech, natural resources and industrials and has advised on £350bn worth of client transactions including the largest corporate transaction in history. Clients range from FTSE100 and FTSE250 companies to growth businesses on AIM and in the unlisted arena.
Weber Shandwick has an extensive UK-listed client base covering a wide range of industrial sectors. The firm has acted on transactions to the value of £18bn over the last two years.
Commenting on the agreement, Jos Simson, Tavistock’s Chief Executive said:
“Tavistock enjoys a strong reputation in the City and our trusted advice has seen us recently win two large mandates from FTSE100s. The partnership with Weber Shandwick creates a compelling offer for further prospective client opportunities where we can combine our respective skills sets. In addition, the partnership provides our existing clients access to a wide range of services that come from a global business of Weber Shandwick’s size.
“Tavistock is looking forward to working with Jon McLeod and his team to develop our growing businesses and to create new opportunities. Our combined teams will be able to offer a full public relations service suite in new areas of the market.”
Jon McLeod, Chairman of Weber Shandwick’s Corporate Financial and Public Affairs business in London and of the firm’s integrated Manchester office, said:
“We have spent over a year getting to know Tavistock as a business and looking to understand where we might add value to our respective businesses. We have been impressed by what Jos Simson and his experienced team can bring to the table.
“The strategic partnership enables us to disrupt the financial PR market by offering a meaningful alternative to the status quo, by joining forces where appropriate in our respective key strengths, by providing complementary skills, and by extending the geographic reach and critical mass we can provide to clients.”
Tavistock is a leading corporate and financial communications consultancy based in the City of London. An independent firm, it has provided clients with an advice-led communications service for more than 25 years.
Tavistock has a strong sector track record in TMT, property, cleantech, natural resources and industrials and has advised on £350bn worth of client transactions. Clients range from FTSE100 and FTSE250 companies to growth businesses on AIM and in the unlisted arena.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honoured as PR Week’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.